Focus Groups

OMR designed its focus group facilities to enhance comfort while providing the most up-to-date features. After extensive consultation with moderators and research directors across the country, we selected soundproofing, lighting and audio/video equipment to ensure quality recording as well as client confidentiality. At OMR, you'll find the features that are most important to you.

Our Suburban Maryland and Washington, DC facilities have tiered, specially-lit observation rooms that let you see, but not be seen. Both facilities are equipped with wireless and high-speed Internet connections in the focus group and one-on-one rooms, observation rooms and client lounges. This allows Internet access for both project use as well as personal use by clients.

The conference rooms seat twelve respondents who can be viewed from observation rooms through a one-way mirror.

The Washington, DC facility has a one-on-one room which can be used for IDIs, dyads and triads. This smaller room was designed to have a more intimate feeling yet still offers the same amenities as the larger rooms. Its observation room also has oversized chairs for extra comfort for those days when clients are viewing in-depth interviews from morning until evening.

Audio and video is digitally recorded; videostreaming is available via ActiveGroup and Streamliner.

OMR's experienced staff recruits for focus groups both locally and into other facilities nationally. Our recruiters also recruit for IDIs, mock juries, taste tests, in-home studies and pre-recruited interviews (those administered in-person by OMR or its clients, or for online surveys).

OMR Goes Green!   Click here to see some of the changes we have made. Let us know about changes we may still want to make!

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